According to their latest released figures Mattel are reporting that sales figures for Barbie were on the rise after more than 2 years in decline with sales up by 5% worldwide. Pretty good going for an old broad who celebrated her 51st birthday this March.
Although I do have a sneaky suspicion that the fact that Bratz have been obliterated from toy store shelves due to the lengthy and expensive court case between Mattel and MGA may have a wee bit to do with it!
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- Mattel posts surprise 1Q profit, helped by Barbie (seattletimes.nwsource.com)
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