Designed by British boutique toy company Daughters of History Ltd., founder Frances Cain has carefully crafted the range to appeal to modern girls aged 7 and over.
The brand has already captured the attention of doll enthusiasts on both sides of the Pond. A Girl for All Time® is the only British Brand to win the coveted ‘Industry Choice – Award of Excellence’ from DOLLS Magazine, and has been nominated ‘Playdoll of the Year 2013’. The range sold out in only 10 days when it first appeared in Harrods luxury Toy Kingdom. Stateside, FAO Schwarz and a handful of New York boutiques have discovered these beautifully costumed dolls and now carry the entire range.
The series is cleverly developed to draw on the Key Stage 2 historical periods taught in primary schools across the UK, reflecting eras already familiar to today’s school children: Tudor, Victorian, WWII, Elizabethan, Restoration and Georgian. These periods are explored and beautifully recreated within the series, which follows the adventures of the first-born girls in the fictional Marchmont family through 500 years of history with exquisite dolls, thrilling novels and activity books, and gorgeous accessories.
Standing 16” tall, these beautifully crafted dolls are dressed in luxe costumes that echo the sumptuousness of days gone by. Designed to withstand endless play, the dolls have articulated limbs, and luxuriant hair that can withstand hours of brushing.
The enthusiasm from adults and children may come from a desire to swing back to a less digital childhood. With all the choices of this iGeneration to play with technology and gadgets, do girls still want to play with dolls? Yes! has been the resounding response from retailers, bloggers and industry experts.
“The idea for A Girl for All Time® came to me when discussing with friends the seeming lack of intelligent, age appropriate toys on offer for girls,” explains A Girl For All Time® founder Frances Cain, who moved to London from America nearly 20 years ago. “Concerns about the ever-growing trend in age-compression (where younger and younger girls reach for older and older toys), combined with recent media coverage about unsuitable toys and clothing marketed at this age group, inspired me to try and create an age appropriate toy that allowed girls to celebrate their childhood in an intelligent and feminine way.”
The dolls come dressed in historically-inspired costume presented in their own sturdy carry case. From £89.99.
Additional outfits and accessories are available at prices ranging from £9.99 to £39.99.
All products are available from AGirlForAllTime.com and selected stockists, including Harrods, Benjamin Pollack’s Toyshop, Eric Snooks of Bath, Honey Jam, and Olive loves Alfie, and now the world famous FAO Schwartz in New York.