Sports Illustrated Swimsuit’s 50th Anniversary Edition Includes New Legend: Barbie

Sports Illustrated Swimsuit 2014 50th Anniversary Celebration Features A Tribute to Legendary cover models – the Pioneers, Trailblazers and Groundbreakers – who transcend fashion, business, entertainment and philanthropy

Barbie SI Hero ImageIn a spectacular assemblage of entertainment impresarios, international fashion zeitgeists, philanthropists and jaw-dropping beauty, twenty-two former Sports Illustrated Swimsuit @SI_Swimsuit cover models will be featured in a Salute to the Legends of Swimsuit editorial production that serves as a cornerstone of SI Swimsuit 2014 premiering February 18 across the web, mobile and newsstands.

Carol Alt, Tyra Banks, Elsa Benitez, Christie Brinkley, Brooklyn Decker, Yamila Diaz-Rahi, Rachel Hunter, Kathy Ireland, Heidi Klum, Babette March, Marisa Miller, Carolyn Murphy, Petra Nemcova, Daniela Pestova, Paulina Porizkova, Bar Refaeli, Rebecca Romijn, Irina Shayk, Cheryl Tiegs, Kate Upton, Vendela and Veronica Varekova were brought together in New York City last fall for a once-in-a-lifetime event – the largest one-time gathering of Swimsuit cover models in history.

“The legacy of Swimsuit is personified through the trailblazing careers of its cover models and it wa

Barbie SI Billboard

s important to celebrate these extraordinary women as part of our 50th Anniversary,” said SI Swimsuit editor MJ Day.

Sports Illustrated Productions captured exclusive one-on-one interviews with the cover models, current and former editors and photographers who shared raucous behind-the-scenes tales from Swimsuit shoots and cover model glory. World-renowned photographer Walter Iooss Jr. – with more than five decades of shooting Swimsuit, including 12 covers – was given the assignment to capture these legends, reuniting him with many of his former subjects.

A new legend is also joining the ranks this year. Making her first Sports Illustrated Swimsuit appearance in 2014 is none other than the iconic doll, Barbie®. Launched in 1959 in her classic black and white bathing suit, Barbie® doll is now joining the ranks of the legendary models of Sports Illustrated Swimsuit. Barbie – like many of these women – made her public debut in a swimsuit. And like many of these women, Barbie has gone on to enjoy success in a number of careers – more than 150 careers, in fact.

SI commissioned Walter Iooss to produce a special editorial shoot featuring 22 Barbie® dolls. Also look for behind-the-scenes coverage of the legends’ production with cameos from Barbie to be featured across SI SwimDaily @SI_Swimsuit.

“From its earliest days, Swimsuit has delivered a message of empowerment, strength and beauty and we are delighted that Barbie is celebrating those core values in such a unique manner,” said Day.

Barbie is also a proud partner of the Sports Illustrated Swimsuit 50th Anniversary Celebration. As an anniversary tribute, Barbie is issuing a collector Sports Illustrated™ Barbie® Doll, now available exclusively on Target.com. Barbie will also host a pink-carpet event at the SI Swimsuit Beach House on February 17, with fellow Swimsuit legends on hand to kick off Swimsuit 2014 launch week. Fans can follow the doll @Barbie and join the conversation online with #unapologetic.

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