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Bratz

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Doll Stuff / News

Bratz are back!

Those wholesome (not) gals with the passion for fashion are back!

 Well it’s official. The girls with the fashion for passion and a knack for getting the world’s mothers all hot under the collar are set to be back with avengance. Having come through the ravages of various legal battles with Barbie‘s maker mattel Bratz dolls are cleared for sale once again.

Whether, with the current backlash against the sexualization of young girls, they will be quite as successful this time around remains to be seen…

Bratz are back! Barbie better watch out.

Related articles
By DollObserver on June 23rd, 2011 with No comments
Barbie / Doll Stuff / Mattel / News

Barbie loses out to Bratz this time around

The latest legal wrangle between MGA, makers of Bratz, and the ever litigious Mattel has thrown up a surprise twist. This time round Barbie has come out as the loser and owes the Bratz gals a payout of nearly 90 million dollars!

The ongoing fight between the two companies over exactly who owns the copyright of the Bratz doll line has rolled on for several years with the previous court room ruling in 2008 ruling in favour of Mattel. Not so this time but then barbie does have her 120 plus careers to fall back on in order to come up with the cash.

Failing that she could always sell a dream house or two!

Related Articles
By DollObserver on May 1st, 2011 with 2 comments
Barbie

Barbie hits the big 5-0!

Barbie first hit the doll scene way back in 1959 making her exactly 50 years old on March 9th. Whether you love her or hate her (whilst still secretly loving her!) there’s no denying that without Barbie’s introduction to the market by Mattel there wouldn’t be the amazing array of fashion dolls we have today particularly those aimed at the adult market. Or perhaps we would have more if the Barbie sales juggernaut hadn’t come along and squashed pretty much every rival to come in her way. Even the Bratz girls may have to bow to her power (or rather the power of her legal team) in the wake of the recent courtroom wrangling.

In order to celebrate the big occasion Mattel are going all out with a large online presense including a dedicated website, her own blog a Twitter page and even her own Facebook page. All this plus an array of events to celebrate the big day and an unprecedented add campaign. Just no one mention those recently dose-diving sales figures!

By DollObserver on February 26th, 2009 with No comments